B2B Marketing Performance Analysis with Source-Backed Calculations
1
Setup
2
Content
3
Guests
4
Review
1-Min Explainer Video
Learn how to maximize your podcast ROI
Podcast Setup
Podcast Type
Is your podcast audio-only, or do you also film your episodes? Video adds a little more editing cost, but unlocks high-performing clips for social.
Audio Only
Basic podcast with audio only
Audio + Video
Episode Format
Who’s typically on each episode? Solo shows are easiest to edit. Guest formats often drive
more leads but need a bit more polish and a bit more scheduling and post editing work. (NBIt’s somewhere in between if it's the same hosts each episode.)
Solo Host
One host presenting
Two Hosts
Two hosts in conversation
Host + Guest
Unlocks lead generation
Recording Method
Do you record remotely (e.g. Zoom, Riverside, or Squadcast etc) or in a studio/on location? In
person recordings such as studios have its benefits but costs more per session and more work to arrange. (NB - Remote recordings can be FANTASTIC when done well. We don’t feel you need to be in person to get the benefits.)
Remote
Zoom, Riverside, etc.
In-Studio
Episodes per Month
How many episodes do you publish or plan to share each month? This helps us calculate your total monthly ROI and cost-per-episode accurately.
1
Monthly
2
Bi-weekly
3
Every 10 days
4
Weekly
5+
More than weekly
Episode Cost
£375
Monthly Cost
£1,500
Content Output Plan
How much content do you create from each episode?
How much repurposing do you typically do per episode? If you’re unsure, select ‘Core’ as it’s what most B2B teams aim for.
None
No content repurposing
Basic
Minimal repurposing
Core
Recommended (default)
Max
Maximum repurposing
Override Content Quantities
Want to adjust your output? You can tweak the number of blogs, video clips, or social posts per episode here and everything updates in real time.
Content Type
Cost per Piece
Quantity per Episode
Blog Posts
£750
Video Clips
£200
LinkedIn Posts
£200
Newsletter
£300
Social Graphics
£150
Estimated Content Value per Episode
£1,950
Content Value/Episode
£1,950
Monthly Content Value
£7,800
Guest & Lead Generation
Do you invite guests?
Many B2B podcasts invite clients, partners, or prospects on as guests. If that sounds like you, this section will estimate your lead value.
Guest Outcome (Multi-Select)
What typically happens after an episode? Some guests convert into paying clients. Others refer or reshare. Tick all that apply we’ll calculate the lead impact. If you are not sure just stick with our defaults for an estimate.
They become a client/partner
+2 leads per episode
They refer others
+1 lead per episode
They share the episode
+1 lead per episode
Nothing significant
+0 leads per episode
Average Deal Size
What’s an average deal worth to you? This helps us calculate the value of each lead your podcast might generate.
£500
Small deals
£2,000
Medium deals
£5,000
Large deals
£10,000+
Enterprise deals
Override Leads per Episode & Deal Size
Want more control? You can override the lead count, deal value, and conversion rate manually here.
No Guest Strategy Selected
Since you're not inviting guests, we'll skip the lead generation calculations.
Lead Value/Episode
£600
Monthly Lead Value
£2,400
Review & Edit
Here’s a full breakdown of your estimated ROI. You can still tweak numbers before generating your final report to make sure it feels accurate to you.